HPO Center · schema.hpo.center

Premium Local Business SchemaBuilt for DIY Website Owners

Generate deployment-ready structured data mapped to your Google Business Profile. Accountability-driven inputs, stack-specific code, and human SEO review — all for $499/year.

How Schema Improves Your Business

Before you sign up, understand exactly what structured data does for local businesses with DIY websites.

Local Pack Visibility

Structured LocalBusiness data tells Google your exact name, address, and phone — the NAP signals that power local pack rankings.

Rich Results Eligibility

FAQ and Service schema unlock expandable search results — more screen real estate means more clicks from the same ranking position.

AI & LLM Discovery

Semantic entity layers help ChatGPT, Perplexity, and Google AI Overviews associate your brand with the right services and audience.

Data Accountability

Every field is validated against GBP standards before code generation. No more guessing if your schema matches your profile.

What Search Engines See Without vs. With Schema

Without Schema

  • • Google guesses your business type from page content
  • • NAP inconsistencies between site and GBP hurt rankings
  • • No FAQ rich results in search
  • • LLMs may misidentify your services or service area

With HPO Schema

  • • Explicit LocalBusiness type with verified coordinates
  • • Character-matched NAP creates GBP ↔ website trust signals
  • • FAQPage schema eligible for expandable results
  • • AI context layer for semantic brand association

Simple Pricing

Choose Your Level of Support

Generate schema free. Upgrade when you want expert oversight — or hand the entire integration to a certified Google developer.

Premium Schema Plan

$499/year

Ongoing SEO engineering, validation, Phase 2 advanced work, and human review of your schema insertion.

  • Live schema validation & rich results verification
  • Human SEO review of your live site insertion
  • Dynamic review aggregation (Phase 2)
  • Service layering for multi-category businesses
  • Schema drift monitoring & break alerts
Join for $499/yr

Certified Developer Integration

$499 one-time

Don't want to touch code? A professional certified Google developer integrates your schema into your live site — Next.js, WordPress, Wix, Cloudflare, or any DIY builder.

  • Certified Google developer handles full installation
  • Correct placement for your specific tech stack
  • Post-install validation in Rich Results Test
  • Works with Wix, Squarespace, WordPress & more
  • Add to Premium plan or purchase standalone

Combine both for $998 — full schema ownership with zero DIY risk.

Schema Generator

Four steps to deployment-ready structured data with full accountability.

Core GBP Profile Data

Every field must match your Google Business Profile character-for-character. Mismatches hurt local rankings and rich result eligibility.

Accountability safeguard: Open your Google Business Profile side-by-side. Copy names, phone, and address exactly — including punctuation, abbreviations, and suite numbers.

Must match GBP exactly — no extra keywords or city names.

Choose the most specific type that matches your primary GBP category.

Your primary domain with https:// — no trailing slash.

Copy from GBP — format must match exactly.

Right-click your pin on Google Maps → coordinates, or use the Maps URL below.

Share link from your GBP listing — helps verify NAP consistency.

Found in your Maps URL after cid= parameter.

Use $ to $$$$ matching your GBP listing.

Match or closely align with your GBP business description.

Schema.org format: Mo-Fr 08:00-18:00, Sa 09:00-14:00

$499/yr Program

Advanced Work & Phase 2

The generator above is your baseline foundation. Your ongoing HPO engineering ensures you maximize this code without breaking your DIY site.

Dynamic Review Aggregation

We hook up code that pulls active 5-star ratings from your live Google Business Profile and nests them inside your schema (aggregateRating) — live social proof for search bots.

Department & Service Layering

Multiple services (e.g., plumber who also does HVAC) get nested sub-services (serviceProvided) so you rank for individual keywords, not just your primary category.

Schema Drift Monitoring

DIY web builders frequently strip manual header scripts during theme updates. Our yearly service includes continuous monitoring alerts when code breaks or disappears.

What Happens After You Sign Up

  1. 1Generate your baseline schema using this wizard — free, no account required.
  2. 2Subscribe to the $499/yr HPO plan for human SEO review and code insertion verification.
  3. 3Need hands-off setup? Add Certified Developer Integration for another $499 — we install it for you.
  4. 4Our engineers implement Phase 2: live review aggregation, service layering, and drift monitoring.
  5. 5You receive alerts if your DIY builder strips the schema — we fix it before rankings drop.
View $499/yr plan details →